Strategic isuues Essay Example | Topics and Well Written Essays - 750 words

Strategic isuues - Essay Example rder to analyze the strategic position of Toyota, we would evaluate the political scenario, the company’s economic position, the social impacts, the technological position, position in automobile industry and the stakeholder’s influence (Lees and Technical Information Service, 2008, p.1). Considering the political influence on Toyota as a part of its external environment, the company has lot of friends on both the parties of federal government in Washington, D.C and has a record of considerable political donations given for the campaign of several political leaders who have been good friend to the company (U.S News Rankings & Reviews, 2010, p.1). Toyota has taken over General Motors in 2012 and has reclaimed its position as the world’s biggest car-maker. Toyota’s sale rose by 22% in 2012 as compared to General Motors’ 2.9%. Toyota has sold 9.7 million cars and trucks worldwide in 2012 (TheStreet, 2013, p.1). Toyota’s corporate culture has placed them in a position which focuses at adding value to current and future generations of the world, promote activities leading to social contribution, maintain healthy environment with the people, government and its internal human resources (Vezjak, Stuhler and  Mulej, 1997, p.25). Toyota’s global vision has been to be an industry leader in tackling technological advances. This has put Toyota in a leading position to integrate information technology with automobiles in producing quality products like world’s best cars which are having original designs and advanced technology. Toyota’s strong value chain, continuous effort of reducing non-value added activities, strong inbound and outbound logistics, suppliers and creditors, strong equations with distributors, strategies for trade association and activists have put them in a position of world leader in automobile. The sales growth of Toyota which rose to 22% in 2012 has dethroned General motors’ from the position of industry leader. The total equity of